Damson & Wilde

An original concept we created for City Pub Company nestled in Bury St Edmunds. A marriage of quintessential and contemporary British, Damson & Wilde came with all the challenges of working into a grade II listed building, but all the fun of working on a concept end-to-end. From DNA, to interior, branding, comms and the name itself - we worked closely with the CPC team to bring this project to life (and had a great time doing it).

Crafted Pubs

A new-to-market concept is always fun to work on because we get to flex every aspect of the business across a single project from start to finish, and show off how well we work as a team. This project for Greene King was exactly that, their foray into the world of premium pubs. The challenge was to tread the line between locally identified and centrally managed, which meant a hands on approach to both the core DNA (for that much needed consistency) whilst still having the flex and focus to share what would stand out at each site.

Hickory's Smokehouse

Our good friends at Piper originally approached us to evolve Hickory’s, taking the best of what the team already did so well and rounding it out. Creating a stronger brand. Clear proposition. Direct purpose. The usual candidates for solid brand foundation. From there, we built the brand back up again around the flavours & hospitality found in America’s Southern States with an authentic brand brand identity and immersive environments filled with smokehouse theatre. Taking the brand from 3 sites to double figures, we proudly played our part in turning Hickory’s into the leading (now Greene King backed) BBQ smokehouse restaurant group it is today.

Parogon Pubs

Our work with Parogon has always been to a simple but effective brief - turn recently acquired tired community pubs into thriving, food-led premium pub experiences that will once again be loved by locals and attract visitors from miles around looking for great food & drink in an aspirational but accessible environment. We've done exactly that with transformational designs for Red House in Lilleshall, Seven Stars in Brocton and Blockhouse at The Sheet Anchor. Well worth a visit if you ever find yourself in Shropshire or Staffordshire.

Taco Taco

How do you style up a quick-service taco restaurant that doesn't want to do conventional tacos? That was the biggest challenge going into this new concept piece - as they still wanted to be real and have a level of authenticity without being tied to a culinary output. After some digging, we found an explosive origin story (quite literally) that tied everything together. A seamless blend of strategy, interior design and branding - the results speak for themselves.