Great to connect! We wanted to share some recent projects you might find interesting, which have some parallels to the work you're doing with Proper Pubs, as well as our recent work with Carrie on Be At One.
Be At One
They gave us a call to help consolidate things. Be At One knew their operations were good and were clear on their skillset, but wanted support in tightening up their brand strategy so that they could continue to deliver well operationally. We've found that with established brands like Be At One - this exercise delivers over and over for tightening your team as well as creating a more cohesive experience for your customers. Once that's in place, menu development, comms, content and collateral really start to sing.
Pub & Grill
We've done a lot of work for Pub & Grill over the years across campaigns & comms, but perhaps most notably we recently planned and executed an entire year's worth of social content for them, along with a guide as to how that content could be supported through locally created assets and user generated features to create a well-rounded and engaging social presence. Each of their pubs could then use these assets to increase local take up at their individual sites.
One of Greene King's most successful concepts, we've been lucky enough to work with them for nearly a decade, taking them on a journey from pubs that often ignored central guidance, to a well-managed brand with clear values and strong aesthetic. As well as ongoing campaign work, social content ideation & execution, and strategic menu development - we also developed the brand's core DNA and internal strategy.
Engaging training assets to push their ops to the next level, glossary of terms and an extensive brand book have helped Farmhouse Inns succeed in the family dining field.
Sometimes you just need a spicy new campaign. As was the case for Dirty Martini. They wanted to stand out from the crowd, but still do something that fit their audience. The Dirty Margs Fiesta campaign allowed their drinks to do the talking, with a few extra nods from us to make sure everything would appeal to their target audience - striking the right balance of nostalgia and playful, whilst still being serious about their offer.
WE'd LOVE TO CHAT JAY
Thanks for taking the time to look through some of our work. It would be great to organise a quick call to connect properly and tell you a bit more about us and what we can do for you, as well as hear about your latest plans for Proper Pubs. Please feel free to book in a meeting with me below or drop me an email back.