Great to connect! I wanted to share some recent projects you might find interesting, which have some parallels to the work you're doing at Stonegate, as well as our recent work with Carrie and the team on Be At One.
Be At One
They gave us a call to help consolidate things. Be At One knew their operations were good and were clear on their skillset, but wanted support in tightening up their brand strategy so that they could continue to deliver well operationally. We've found that with established brands like Be At One - this exercise delivers over and over for tightening your team as well as creating a more cohesive experience for your customers. Once that's in place, menu development, comms, content and collateral really start to sing.
A new-to-market concept is always fun to work on because we get to flex every aspect of the business across a single project from start to finish, and show off how well we work as a team. This project for Greene King was exactly that, their foray into the world of premium pubs. The challenge was to tread the line between locally identified and centrally managed, which meant a hands on approach to both the core DNA (for that much needed consistency) whilst still having the flex and focus to share what would stand out at each site.
Sometimes you just need a spicy new campaign. As was the case for Dirty Martini. They wanted to stand out from the crowd, but still do something that fit their audience. The Dirty Margs Fiesta campaign allowed their drinks to do the talking, with a few extra nods from us to make sure everything would appeal to their target audience - striking the right balance of nostalgia and playful, whilst still being serious about their offer.
Pub & Grill
We've done a lot of work for Pub & Grill over the years across campaigns & comms, but perhaps most notably we recently planned and executed an entire year's worth of social content for them, along with a guide as to how that content could be supported through locally created assets and user generated features to create a well-rounded and engaging social presence. Each of their pubs could then use these assets to increase local take up at their individual sites.
Damson & Wilde
An original concept we created for City Pub Company nestled in Bury St Edmunds. A marriage of quintessential and contemporary British, Damson & Wilde came with all the challenges of working into a grade II listed building, but all the fun of working on a concept end-to-end. From DNA, to interior, branding, comms and the name itself - we worked closely with the CPC team to bring this project to life (and had a great time doing it).
WE'd LOVE TO CHAT
Thanks for taking the time to look through our work Laura. It would be great to organise a quick catch up call to connect properly and hear about your latest plans for Stonegate. You can book in a meeting with me below or just drop me an email.
Hope to hear from you...