GOOD TO MEET YOU, LAUREN
Here are some projects of ours you might find interesting, which have some parallels to the work you're doing at Brewdog.
When Brewdog approached us to redesign their menu, it was one of those projects you'd be mad to turn down. We knew the craft and care that had gone into previous projects and we wanted to bring more of the same with our own twist. A paint dip here and some texture-driven menu design there, and the new menu was born.
Be At One
They gave us a call to help consolidate things. Be At One knew their operations were good and were clear on their skillset, but wanted support in tightening up their brand strategy so that they could continue to deliver well operationally. We've found that with established brands like Be At One - this exercise delivers over and over for tightening your team as well as creating a more cohesive experience for your customers. Once that's in place, menu development, comms, content and collateral really start to sing.
How do you style up a quick-service taco restaurant that doesn't want to do conventional tacos? That was the biggest challenge going into this new concept piece - as they still wanted to be real and have a level of authenticity without being tied to a culinary output. After some digging, we found an explosive origin story (quite literally) that tied everything together. A seamless blend of strategy, interior design and branding - the results speak for themselves.
Sometimes you just need a spicy new campaign. As was the case for Dirty Martini. They wanted to stand out from the crowd, but still do something that fit their audience. The Dirty Margs Fiesta campaign allowed their drinks to do the talking, with a few extra nods from us to make sure everything would appeal to their target audience - striking the right balance of nostalgia and playful, whilst still being serious about their offer.
A refreshing dose of something different - Live Social was a new concept we developed from the ground up for Stonegate. Designed to take the place of the Walkabout before it, we set about creating something to engage their audience in a new way.
Because we have the team internally to deliver an entire concept, we get a unique view of the customer journey - we're not just locked in on one channel. With a project like this, we could blend comms messages with interior design in a new way and create a more seamless brand experience.
LET'S CHAT PROPERLY
Thanks for taking the time to look through our work - but this is really just the surface. We'd love to get to know more about you and your plans for Brewdog so we can work through your biggest challenges together. You can book in a meeting with me below: