Crafted Pubs

A new-to-market concept is always fun to work on because we get to flex every aspect of the business across a single project from start to finish, and show off how well we work as a team. This project for Greene King was exactly that, their foray into the world of premium pubs. The challenge was to tread the line between locally identified and centrally managed, which meant a hands on approach to both the core DNA (for that much needed consistency) whilst still having the flex and focus to share what would stand out at each site.

Hickory's Smokehouse

Our good friends at Piper originally approached us to evolve Hickory’s, taking the best of what the team already did so well and rounding it out. Creating a stronger brand. Clear proposition. Direct purpose. The usual candidates for solid brand foundation. From there, we built the brand back up again around the flavours & hospitality found in America’s Southern States with an authentic brand brand identity and immersive environments filled with smokehouse theatre. Taking the brand from 3 sites to double figures, we proudly played our part in turning Hickory’s into the leading (now Greene King backed) BBQ smokehouse restaurant group it is today.

Parogon Pubs

Our work with Parogon has always been to a simple but effective brief - turn recently acquired tired community pubs into thriving, food-led premium pub experiences that will once again be loved by locals and attract visitors from miles around looking for great food & drink in an aspirational but accessible environment. We've done exactly that with transformational designs for Red House in Lilleshall, Seven Stars in Brocton and Blockhouse at The Sheet Anchor. Well worth a visit if you ever find yourself in Shropshire or Staffordshire.

Damson & Wilde

An original concept we created for City Pub Company nestled in Bury St Edmunds. A marriage of quintessential and contemporary British, Damson & Wilde came with all the challenges of working into a grade II listed building, but all the fun of working on a concept end-to-end. From DNA, to interior, branding, comms and the name itself - we worked closely with the CPC team to bring this project to life (and had a great time doing it).

Treehouse Hotel

Tasked with creating a unique concept for SH Hotels & Resorts’ latest location in London, we embraced the challenge of transforming a tired existing hotel into something that would captivate and inspire. Treehouse has a playful and fun treetop narrative grounded in sustainability, underscored by a commitment to upcycled and reclaimed materials, while seamlessly blending industrial design with timber, biophilia, colorful fabrics and playful materials to create something that Starwood founder and CEO Barry Sternlicht describes as “a special place that feels more ‘home’ than ‘hotel’ – cosy, welcoming, warm, and somehow familiar – an oasis after a long day that at once refreshes, inspires and delights.” Mission accomplished then.