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Here are some projects of ours you might find interesting, which have some parallels to the work you're doing at Simmons.

Be At One

They gave us a call to help consolidate things. Be At One knew their operations were good and were clear on their skillset, but wanted support in tightening up their brand strategy so that they could continue to deliver well operationally. We've found that with brands like Be At One and Simmons - this exercise delivers over and over for tightening your team as well as creating a more cohesive experience for your customers.

Once that's in place, menu development, comms, content and collateral really start to sing.

Be At One Branding Simmons Bars.Pdf Page 3 Image 5
Be At One Branding Simmons Bars.Pdf Page 3 Image 8

Dirty Martini

Sometimes you just need a spicy new campaign. As was the case for Dirty Martini. They wanted to stand out from the crowd, but still do something that fit their audience. The Dirty Margs Fiesta campaign allowed their drinks to do the talking, with a few extra nods from us to make sure everything would appeal to their target audience - striking the right balance of nostalgia and playful, whilst still being serious about their offer. We get those same 'grown-up-but-fun' vibes from you.

2. DM Marg Image
Dirty Martini Simmons Bars.Pdf Page 4 Image 6


They had a name, and a plan, but they needed an identity that would tie everything together. We worked with the team at INCA to bring them an ID that would play into the storytelling they do with their immersive entertainment. It goes to show how even the smallest components can have a huge overall impact when done right.

7.INCA Billfold
Inca Simmons Bars.Pdf Page 5 Image 2
Inca Simmons Bars.Pdf Page 5 Image 5

Live Social

A refreshing dose of something different - Live Social was a new concept we developed from the ground up for Stonegate. Designed to take the place of the Walkabout before it, we set about creating something to engage their audience in a new way.

Because we have the team internally to deliver an entire concept, we get a unique view of the customer journey - we're not just locked in on one channel. With a project like this, we could blend comms messages with interior design in a new way and create a more seamless brand experience. 



You might remember this from your Novus days. We were working on this at the same time as developing a lot of new concepts for Novus like Core Bar, Forge and Foundation. MNKY HSE launched just after you left, and despite being nearly a decade old, it's gone from strength to strength, now with sites all over the world and one of the original 'vibe dining' club scenes.

10.MNKY HSE Chandelier
13.MNKY HSE Entrance


Thanks for taking the time to look through our work - but this is really just the surface. We'd love to get to know more about you and your plans for Simmons so we can work through your biggest challenges together. You can book in a meeting with me below:

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Thank You