1. "Prea Collection" by Dórica 

What is it?

A collection of contemporary home accessories by Mexican studio Dórica, designed to elevate everyday rituals through sculptural, materially rich objects rooted in craftsmanship and cultural reference.

Why do we love it?

Shows how design can create emotional value in the everyday - feeling considered, slow, and intentional, a rebellion to fast design culture. It’s an interesting perspective on how brands move beyond utility into experience. How a simple object can change the way you interact with your environment. There’s a strong opportunity in applying this thinking to branding: how can identity systems, packaging or retail spaces create similar moments of pause and intention?

2. Louis Vuitton's Chocolate Egg Bag 

What is it?

A hyper-luxury Easter product from Louis Vuitton. A sculptural chocolate egg designed as a handbag, blending haute patisserie with fashion iconography.

Why do we love it?

It sits somewhere between product and art piece and seasonal indulgence. What Louis Vuitton have done is elevated Easter from mass-market ritual to collectible luxury moment. It’s a really interesting example of fashion behaving like food, food behaving like fashion. But this pushes it further into something almost surreal, a handbag you can eat.

There’s also a wider shift here, where luxury brands are designing for moments, not seasons. Rather than launching a traditional Easter campaign, Vuitton creates an artefact that becomes the campaign.

3. "Better the Hide, Better the Hunt" by Cadbury

What is it?

Cadbury’s Easter campaign encouraging people to hide eggs more creatively to make the hunt more rewarding and fun.

Why do we love it?

Turns a familiar ritual into something fresh and shareable, leaning into behavioural creativity.

From a creative standpoint, it’s a great reminder that the best ideas are often hiding in plain sight. Instead of creating a new narrative, Cadbury amplifies an existing one. It’s inspiring because it shows how powerful it can be to design for participation, not just attention. There’s also something nice in how analogue it feels — in a world of digital-first campaigns, this is rooted in real-world interaction.

4. Ffern's Film-Led Brand Storytelling

What is it?

A cinematic brand film approach by fragrance brand Ffern, positioning its product through atmospheric, narrative-driven storytelling rather than traditional advertising.

Why do we love it?

Storytelling becomes immersive rather than instructive. It also aligns with the rise of brands commissioning directors and filmmakers, treating campaigns as cultural artefacts rather than sales tools.
What’s particularly interesting is the confidence to slow things down. In a landscape of fast, scrollable content, Ffern leans into depth and atmosphere. It challenges the expectation that advertising needs to be instantly legible. There’s a lesson here around trusting audiences, giving them space to feel something rather than telling them what to think.

5. "That's a Recipe For a Life Well Fed" by Bird's Eye

What is it?

A playful, OOH campaign by Havas London for Birds Eye, turning ordinary moments into tongue-in-cheek, food-led headlines and scenarios.

Why do we love it?

It’s rooted in simple, human humour — no overthinking, just charm. What’s inspiring here is the restraint. In a landscape where brands often try to over-engineer meaning, this just leans into clarity and personality. It shows how effective it can be to build a campaign around a visual gimmick apposed to a heavy narrative.