1. Jacquemus names founder’s Grandmother Liline as brand ambassador 

What is it?

Jacquemus announced Liline Jacquemus, the grandmother of founder Simon Porte Jacquemus, as the brand's first-ever official ambassador. Representing the "ultimate Jacquemus woman," she embodies the brand's roots in the South of France, appearing in campaigns featuring the Valérie bag.

Why do we love it?

Lilian embodies the soul of Jacquemus. Born in 1946 and raised in a farming family in Alleins, a small village in the South of France, she represents strength, elegance, and authenticity, the very values that inspire the brand’s aesthetic. Having first modelled for Jacquemus in 2020 during the pandemic, Lilian’s appointment as brand ambassador is deeply personal for Simon, emphasising family, memory, and the origins of the brand over conventional celebrity partnerships. She features in heartwarming campaigns, including a video gifting the Valérie bag, named in memory of her late daughter, making this collaboration both emotional and iconic.

2. ‘The Long Game’ Empowerment Campaign Paula’s Choice

What is it?

Paula’s Choice launched “The Long Game” — a social media campaign spotlighting women athletes over 65 to challenge traditional beauty and ageing norms, tied with its new longevity serum launch.

Why do we love it?

It reframes ageing as strength, achievement, and confidence rather than something to hide, which feels especially powerful around International Women’s Day in 2026. It’s cultural, thought provoking, and celebrates real women doing real things.

3. “Give To Gain” International Women’s Day 2026 Global Campaign

What is it?

The official International Women’s Day 2026 global message and campaign calls on individuals, brands and communities to Give To Gain, promoting rights, justice, opportunity and inclusion for all women and girls. 

Why do we love it?

It’s not just a slogan, it’s a movement urging tangible action in 2026: from investing in women’s leadership to building inclusive systems. It’s the cultural heartbeat for this edition of Women’s Day and great for brand storytelling or editorial context.

4. Architecture by Zaha Hadid

What is it?

Zaha Hadid was a Pritzker Prize-winning architect known for her futuristic, fluid architecture that redefined spatial movement and form.

Why do we love it?

She didn’t just design buildings. She bent gravity. Zaha challenged a male-dominated industry and proved that bold, sculptural thinking can become timeless. Her work feels like motion frozen in space. As designers, we love her courage to go beyond the box instead of decorating it.

5. Okhtein by sisters Aya and Mounaz Abdelraouf

What is it?

Okhtein is an Egyptian luxury accessories brand founded by sisters Aya and Mounaz Abdelraouf, known for architectural metalwork handbags inspired by Middle Eastern heritage.

Why do we love it?

Because it’s heritage made powerful. They transformed traditional Egyptian metal craftsmanship into globally recognized luxury. Every bag feels like a small building; structured, sculptural, intentional. It’s branding, culture, and design discipline in one object.