1. Rhode World at Coachella (kind of)

Why do we love it?:

Rhode had no official Coachella sponsorship. No on-site presence. No guaranteed access.

They still generated $10M in Media Impact Value, outperforming every beauty brand at the festival, with Rhode World.

An off-site, invite-only activation: claw machines filled with product, beauty stations, drinks served with peptide treatments. Every detail considered. Nothing felt branded in the traditional sense, it felt like stepping into Rhode’s universe.

Rhode doesn’t buy visibility, it creates attention.

If you’re not invited to the festival, make the festival come to you.

2. Heinekens Clinker Bands at Coachella

Why do we love it?

Heineken created Clinker Bands, wristbands that wrapped around drinks and used individual streaming data to match you with people who share your music taste.

A simple ‘cheers’ became a way to connect.

Using smart tech to bring people together, not isolate them, is what makes this so good. It taps into something personal, while still pushing real-life interaction. Tech doesn’t have to distance people, this made it social.

3. The Luxe Bias Podcast

Why do we love it?

If you don’t know, get to know.

The Luxe Bias is a new podcast covering marketing insight, luxury brands, and hospitality, with a fresh, unfiltered point of view.

Hosted by two industry icons (and clients of ours), Carrie and Emily take to the mic to share hot takes on what’s happening across the marketing world.

What makes it work is the balance, industry expertise without the jargon, insight without the LinkedIn polish. It feels honest, current, and actually enjoyable to listen to.

As a podcast-loving generation, I’d take this over doom-scrolling LinkedIn any day.

4. Jude Bellingham x Birmingham Phoenix

Why do we love it?

As a Birmingham-based agency (and Blues fans), this one felt close to home.

Jude Bellingham was announced as a new investor in The Hundred franchise, Birmingham Phoenix and the campaign leaned into something bigger than sport.

The launch video centres on Bellingham reflecting on how the city and its people shaped him into the athlete he is today.

A reminder that no matter how far you go, you don’t forget where you started.

More and more athletes are investing into clubs beyond their own sport, but this works because it’s rooted in something real. Emotional storytelling, genuine connection, and one hell of an endorsement.

5. Adidas X London Marathon

Why do we love it?

At this year’s London Marathon, Sabastian Sawe took the win in record-breaking time, with Yomif Kejelcha close behind, both delivering historic performances.

On their feet? Adidas’ latest performance running trainers the Pro Evo 3, a shoe that hasn’t even officially dropped yet.

No campaign rollout. No big launch moment. Just world-class athletes doing what they do best, in a product built to perform at the highest level.

What better look than having history made in your trainers, not once, but twice.

Adidas didn’t just market the shoe, they proved it.