Whether our clients' guests like to admit it or not, their purchasing decisions are often influenced by branding and the captivating images used to entice them – that’s marketing! Nowhere is this more apparent than in the F&B world.
We all walk past an advert, check out a restaurant's website and socials, glimpse at a correx as we drive past our local or even browse a menu, thinking to ourselves, "What's that? It looks delicious! I have to give it a try." But what really goes into creating that image…
We all know the power of imagery and its ability to reshape a brand’s appearance. But what makes an image great? For me it starts way before the shoot itself. It begins with the development of the concept. Creative consideration for image / video and it’s place within the visual language.
Once our vison has been locked in, we always (always!) begin with a shoot brief, it’s an opportunity to map out how we’re going to deliver the job. An invaluable upfront task fundamentally shaping how successful a shoot will be and ensuring it runs smoothly, effectively and gets the most out of it for our clients. We co-ordinate a team of professionals, including photographers, videographers, and food stylists; leveraging our extensive network of trusted suppliers to ensure the right expertise for each project.
Once we know who is working on the shoot, the shoot brief becomes our guiding document on the day, encompassing the creative direction, desired image aesthetics, angles, lighting, setups, and considerations for backgrounds, props, and scene dressing.
Going beyond art direction, we also offer prop management, model sourcing and studio scouting, ensuring everything is thought about ahead of time making the shoot day itself seamless and stress-free.
Oh, and it doesn’t end there. Our in-house post-production retouching guarantee the final shots look as good as possible – perfecting any imperfections that often happen when shooting food and drink under studio lights or unpredictable weather conditions.