The attention to detail within Interiors can mark the fine line between luxury and generic. The difference between character and flat - but most importantly, the difference between art and industry. There has recently been an increase with global google searches for 'handcrafted', signalling the consumers value for craftsmanship and driving refinement within maximalism, Boho and coastal interiors. We can explore how this trend can lend itself within all interiors and emphasise the difference which detail can make.

Crafted at Powdermills, Hotel (House of Dre, 2025)

Rightfully titled, 'Crafted', the newly refurbished Georgian hotel & members club focuses on the element of local craft throughout the scheme - working with carpentry details, eclectic mixtures of furniture and lighting. Crafted at Powdermills is a textbook example of craftsmanship as a trend because it treats intentionality as its core product. The name alone sets the tone, and the brand follows through at every touchpoint — seasonal, locally grown food, rooms designed with considered detail, 78 acres of ancient Sussex woodland welcomed back to nature, and a membership framed around meaning rather than perks. In a hospitality landscape full of generic luxury, Crafted's quiet confidence and specificity signal exactly what modern consumers are drawn to: things made properly, on purpose.

Sabari Gold & Diamonds, Jewellery Shop (Thomas K. Mathew and Cyriac Panamkuzha, 2026)

Designed as a meditative space informed by Indian religious rituals and symbology, the store displays just 15 pieces at any one time — a radical act of restraint that reframes jewellery retail around attention and presence rather than volume. The brand's philosophy holds that each creation carries the soul of the artisan who shaped it, and the architecture embodies that belief at every turn.

Drawing on Indian temple architecture to create a quiet sanctum feel, with weathered-steel doors echoing Tanjore temple gates, the space elevates the act of buying jewellery into something closer to a ritual. As the architects put it, "no artificiality, no spectacle, no gimmicks — we let the space speak for itself." That commitment to material honesty and cultural depth is exactly what the craftsmanship trend looks like when it's done at its best.

WatchHouse Park Avenue South, New York (Thomas-McBrien Architects, 2026)

This is hospitality at its most distilled. Thomas-McBrien Architects applied a palette of cherry wood, stainless steel and terrazzo between grand neoclassical pillars, with the design establishing a calm, materially confident interior rooted in New York's mid-century architectural language.

The studio's own framing says it best: cherry timber, terrazzo, and hand-finished steel are used with restraint, allowing proportion and surface to shape the atmosphere. In a city full of visual noise, the decision to let material quality do the talking is a quietly radical act and a direct signal that the next wave of hospitality design will be won by those who can make a room feel considered rather than curated.

Pennyroyal Tea, Chennai (Multitude of Sins, 2025)

The most ambitious example of all four. Two hundred skilled artisans from across India collaborated to create the interiors of this family home, with around 80% of the furniture, light fixtures and artworks made bespoke for the project. Rather than importing a global aesthetic, the studio chose to forgo mass-produced items in favour of a path that celebrates the unique skills of local artisans - from carved timber doors to sculptures sourced from Delhi, Rajasthan and Kerala. The result makes a powerful case that in residential design, craftsmanship is moving from finish detail to founding principle.