So, What Is It?

Biophilic Luxe is a design direction that combines the calming principles of biophilic design with a sense of elevated craftsmanship, refined finishes, and curated comfort. 

It’s not just about bringing plants indoors anymore; it’s about creating layered, sensory spaces that echo the natural world while still feeling polished, luxurious, and deeply personal.

The pandemic sparked a lasting craving for wellness-focused interiors, and now that ethos is evolving into something more sophisticated. Biophilic Luxe embraces raw materials like stone, wood, and limewash plaster but pairs them with plush textiles, sculptural lighting, and artisan detailing. 

The palette leans into earthy neutrals with mineral accents - think clay, moss, alabaster, and bronze - creating spaces that feel restorative yet indulgent. 

This trend resonates across residential, commercial, and hospitality environments, as people increasingly seek interiors that offer grounding comfort while still delivering visual drama. 

Biophilic Luxe feels like the natural next step in sustainable, wellness-driven design. It connects us emotionally to the environment, reflects consumer demand for conscious living, and answers the desire for interiors that are both calming and aspirational. 

Its versatility means it translates beautifully from boutique hotels to private residences to coworking spaces, making it one of the most influential directions of the year.

Rose Uniacke’s Chelsea Townhouse interiors

This project exemplifies Biophilic Luxe with its natural plaster walls, antique timber, and organic textiles, paired seamlessly with elegant bespoke furniture. 

It demonstrates how restraint and natural materials can create luxury without excess.

Rose’s interiors are renowned for their refinement and luxury, their exquisite quality and their beauty.

Aesop store designs worldwide

Skincare brand, Aesop, brings local design inspiration into each of its stores.

This bespoke approach ensures that each store is site-specific, often integrating local material - stone, wood, clay - into their identity.

The result is an immersive, nature-inspired retail experience that feels both grounding and elevated, a hallmark of this trend.

Aesop referenced historic bathroom interiors for their latest UK store, in the turn-of-the-century County Arcade, Leeds.

1 Hotel Brooklyn Bridge

The hotel’s design uses reclaimed materials, living walls, and expansive greenery, balancing a raw industrial setting with luxurious, nature-driven touches. 

It epitomises Biophilic Luxe, with hospitality rooted in wellness and luxury

1 Hotel Brooklyn Bridge is a luxurious waterfront retreat, with sweeping views of the East River and Manhattan skyline.  

Its interiors, featuring native greenery and reclaimed materials, reflect the hotel's focus on wellbeing and sustainability.

House of Grey’s London residences

House of Grey’s projects use biophilic design principles to enhance wellbeing, with breathable clay plasters, natural pigments, and minimalist layouts. 

The craftsmanship and subtle textures deliver understated luxury.

House of Grey, founded by Louisa Grey, is a London based studio, renowned for its holistic approach to interior design.

Norm Architects’ Kinuta Terrace in Tokyo

This residential project integrates Japanese wabi-sabi principles with Scandinavian sensibility, highlighting natural stone, wood, and light in a serene, elevated way - an international expression of Biophilic Luxe.

Founded in 2008, Norm Architects is a Copenhagen-based practice that aims to use design to enrich the human experience.

Key Takeaways

There are some key takeaways from this trend that hospitality designers can take on board.

•  Guests increasingly expect interiors that nurture wellbeing—spaces should feel both restorative and inspiring.
• Natural materials layered with luxe finishes create timeless, experience-driven environments.
•  Incorporating biophilic design elevates brand storytelling, aligning hospitality with wellness and sustainability values.
• Balance is key: authentic, raw materials paired with refined details prevent spaces from feeling overly rustic or overly polished.
• The trend is versatile and scalable, working across boutique, lifestyle, and luxury hospitality concepts. 

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The Authors

About Keane

Keane is a Hospitality Consultancy & Creative Studio that delivers memorable experiences and measurable result.

We do this by advising clients on how to deliver long-term growth and maximise return, creating and rejuvenating brands, spaces and places.

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