Media Release
13 January 2026
Capel Group Launches: Unlocking Independent Agencies' Global Power
Founder-led collective redefines marketing with stability, expertise, and worldwide reach
Hong Kong, 12 January 2026 – Today marks the launch of the Capel Group, a visionary global collective redefining marketing, communications and design for tomorrow’s complex and decentralised world. Uniting independent, founder-led agencies across the UK, Middle East, Asia, and Australia and poised for US market expansion in 2026, Capel Group empowers brands through deep industry expertise and the reach of a worldwide network at the same time as nurturing talent with extensive opportunities for development and mobility.
By focusing solely on founder-led agencies, it ensures that clients of the Capel Group have the opportunity to connect directly with the experience of core teams, fostering deep and enduring partnerships as a result. In addition, The Capel Group introduces two unique elements: The Capel Consultancy, assembling highly regarded industry advisors in areas that include Employer Brand, Sustainability, Sport, and Retail; and The Capel Academy, driving continuous talent development and lifetime learning to position the Capel Group at the forefront of industry innovation.
“The market needs a forward-thinking model, one that combines the passion and expertise of independent agencies with a global network's strategic reach and depth,” said Jonathan Cummings, Executive Chairman of Capel Group. “Our ‘Collective Advantage. Unlocked’ heralds a future where passion and individual insight combines to fuel transformation and compelling solutions for clients. By curating a group that offers unrivalled expertise and a proven track record of value-creation for clients, underpinned by what will become an industry leading development model - The Capel Group is set to take a pioneering role in the industry.”
The Capel Group operates with inherent clarity to overcome common industry challenges:
• For Clients: Direct access to stable senior founder teams and vibrant agency cultures, delivering depth of service throughout the engagement. A single global contact point, and specialist capabilities from brand strategy and digital marketing to corporate communications and experience design, further amplified by the strategic firepower of The Capel Consultancy.
• For Talent: A vibrant environment that preserves the entrepreneurial spirit and culture of each independent agency, while offering career development opportunities, global client exposure, and structured growth through The Capel Academy.
“In joining the Capel Group, we are bringing the best of the founder-led independent agency and combining it with a global network that enables them to do more of what has made them a success. We see access to the network of more than 200 talents individuals across 14 global offices, including some of the industry’s more respected experts, as a win-win for us and clients,” said Jeremy Scarf, CEO of Keane. “Through the Capel Academy as well we are ensuring development opportunities for our staff to make the most of their careers and access to talent who will shape tomorrow’s successes.”
The eight founding agencies will retain their well-known and respected brands across diverse disciplines, with bold 2026 expansion in the Americas and Europe unlocking new horizons.
About Capel Group
Capel Group is a global collective of independent marketing, communication, and design agencies. Launched in 2026, the Group unites agencies across the UK, Middle East, Asia, and Australia under a financially aligned model. Unique to the market, Capel Group also features a central expert consultancy for high-level strategic counsel and the Capel Academy, a dedicated learning and development hub. Capel Group offers clients the entrepreneurial spirit, deep expertise, and stable talent of independent agencies, combined with the strategic collaboration, geographic scale, and investment of a global network. For more information, visit www.capel-group.com.
As of launch on 12 January 2026 the agencies within the group are:
• Keane - https://thisiskeane.com/ - Birmingham (UK) & Dubai - Hospitality - Consultancy & Creative Studio
• LCC Group - https://www.lccgroup.com.au/ - Brisbane - Brand & Marketing Agency
• Thirty30 – https://www.thirty30creative.com/ - Hong Kong - Creative Agency
• Eat Creative - https://eatcreative.jp/ - Tokyo, Hong Kong - Brand Design & Communications Agency
• Carbon - https://carbonmoves.com/- London, Hong Kong, Singapore & Beijing - Creative Agency
• Paradigm Consultant - https://www.paradigmconsultingasia.com/ - London & Hong Kong - Communications Consultancy
Plus specialist consultancies:
• Reputation Works - https://reputationworks.co/
• Extal Consulting - https://extalconsulting.com/
Media Contact
Benny Zhu
Email: [email protected]
Lauren Hui of Paradigm Consulting
Email: [email protected]
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