The number of consumers choosing chilled coffee, both at and out-of-home, is booming. 75% of US Starbucks orders in Q2 of 2023 were cold and similarly in South Korea in 2022, 76% of orders coined the phrase “iced Americano, even if I freeze to death”.
The numbers don’t lie, cold-brews are having a moment. So let’s dive into what we need to know about the trend and how to make the most of it.
26% of cold coffee consumers in the US say they drink it throughout the year, showing chilled drinks appeal all- year-round, no matter the weather. In 2022, the cold brew version of Starbucks famed Autumnal Pumpkin-spiced Latte outsold the hot version for the first time. Leaning into the popularity of cold brews, US chain Dunkin’ launched a cold brew tumbler emblazoned with the slogan ‘Winter Warrior’.