Defying the bleak economic outlook and rising inflation, global consumers are bullish about travel plans. They’re willing to sacrifice other day-to-day expenses in favour of the respite and wellbeing-boost that holidays provide. But finding great value hotel stays is now their top priority.
In the UK, 61% of people believe a holiday aids mental wellbeing (OnePoll, 2022). Meanwhile, in the US, Gen Xers and Boomers who follow a monthly budget still rank travel in their top three priority purchases, preferring to streamline expenses elsewhere (GWI, 2022).
Refusing to sacrifice travel, 68% of global consumers are monitoring how much they’re spending on their adventures, and 63% will seek deals to afford their vacations (Booking.com). It’s this concern over costs combined with the need to travel that is causing 3* hotels to boom. As travellers economise on travel, a fresh-wave of mid-tier hotels show that fewer stars needn’t mean neglecting aesthetics and amenities. Here are a few examples of hotel brands delivering the need for a great hotel stay for less.
MAMA Shelter, which originated in France and now operators by Accor and Enismore, has six openings scheduled for 2023/2024, from Columbia to Dubai. On top of local inspired, art-filled interiors, they’ll house novel social spaces like karaoke rooms and an outdoor cinema.
MAMA Shelter is a place to live life to the full: it’s affordable, irreverent and sassy. In every hotel you’ll find exuberant interior decoration, homemade quality and year-round local happenings. Here, 3* doesn’t mean bland or boring.