PLACE &
Destination Branding

Brand Strategy and Design for Communities, Countries and Everywhere in Between.

The Future of Destination Branding

In recent years, the world of travel has undergone a radical transformation. As international tourism reaches pre-pandemic levels in 2024, the spotlight on destination branding has never been brighter.

Gone are the days when a catchy slogan and a pretty logo were enough to capture travelers' attention. Today, it's all about weaving a narrative that speaks to the soul of a place: its heritage, its values, its essence.

From the bustling streets of metropolitan cities to the serene landscapes of remote getaways, each destination is vying for its moment in the sun, striving to stand out in an increasingly crowded market.

About Keane

For over 30 years our studios in the UK, Dubai and Saudi have been creating world-class brands, spaces and experiences, everywhere people eat, stay, work, shop and play.

We mix our expertise in the art of storytelling and the power of connection with an unrivalled passion for history, culture and people to create brands that truly resonate with your audience.

Let us tell the story of your destination by creating a brand that is as special and unique as the place that inspired it.

OUR CORE SERVICES:
Destination Branding

We work across 3 Studios – Riyadh, Dubai, UK - with 70+ permanent staff and a wide network of global partners to deliver our destination and place branding services.

Brand Strategy

Brand Design

Campaign & Comms

Activations

Why Choose Keane

Consult and Create
We always strive to create unique and innovative brands that are grounded in facts, insights, data and a unique strategic approach

Extensive Cultural Expertise
We have an incredibly diverse team from dozens of different cultures, religions and backgrounds, giving us an edge in destination branding projects

Inside Out, Outside In
We look at the world through your eyes, because nobody sees the world like you do. And we look at your brand through the world's eyes, because no-one critiques you more honestly

Experience Matters
For over 30 years we have been creating memorable experiences everywhere people eat, stay, work, shop and play. We design for the experience beyond the brand

DESTINATION BRANDING
CORE TEAM

We work all over the world, because we’re from all over the world.

That life experience is vital to our success in destination branding projects: understanding what it means to be from where you're from, why your cuisine evolved the way it did, your language and how it came to be and - most importantly - what it means to be from the place you are from.