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PLACE &
Destination Branding

Brand Strategy and Design for Communities, Countries and Everywhere in Between.

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FEVER-TREE

The Future of Destination Branding

In recent years, the world of travel has undergone a radical transformation. As international tourism reaches pre-pandemic levels in 2024, the spotlight on destination branding has never been brighter.

Gone are the days when a catchy slogan and a pretty logo were enough to capture travelers' attention. Today, it's all about weaving a narrative that speaks to the soul of a place: its heritage, its values, its essence.

From the bustling streets of metropolitan cities to the serene landscapes of remote getaways, each destination is vying for its moment in the sun, striving to stand out in an increasingly crowded market.

About Keane

For over 30 years our studios in the UK, Dubai and Saudi have been creating world-class brands, spaces and experiences, everywhere people eat, stay, work, shop and play.

We mix our expertise in the art of storytelling and the power of connection with an unrivalled passion for history, culture and people to create brands that truly resonate with your audience.

Let us tell the story of your destination by creating a brand that is as special and unique as the place that inspired it.

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OUR CORE DESTINATION BRANDING SERVICES

We work across 3 Studios – Riyadh, Dubai, UK - with 70+ permanent staff and a wide network of global partners to deliver our destination and place branding services.

 

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Brand Strategy

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Brand Design

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Comms & Campaign

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Social Media

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AlUla

Why Choose Keane

Outside In, Inside Out
We look at the world through your eyes, because nobody sees the world like you do. And we look at your brand through the world's eyes, because no-one critiques you more honestly

Experience Matters
For over 30 years we have been creating memorable experiences everywhere people eat, stay, work, shop and play. We design for the experience beyond the brand

Consult and Create
We always strive to create unique and innovative brands that are grounded in facts, insights, data and a unique strategic approach

 

Extensive Cultural Expertise
We have an incredibly diverse team from dozens of different cultures, religions and backgrounds, giving us an edge in destination branding projects

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Some of our DESTINATION BRANDING PROJECTS

DESTINATION BRANDING
CORE TEAM

We work all over the world, because we’re from all over the world.

That life experience is vital to our success in destination branding projects: understanding what it means to be from where you're from, why your cuisine evolved the way it did, your language and how it came to be and - most importantly - what it means to be from the place you are from.

 

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Kevin Doherty
Managing Partner (DXB)

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Mike Roberts
Group Chief Creative Officer

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Aseel Ellababidi
Brand Design Director (DXB)

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Tres Stone
Interior Design Director (DXB)

Testimonials

Let's put you on the map

Whether you have a brief to discuss or just want to explore your options, we'd love to talk. Fill out the form below to get started.

MARRIOTT WHITE
JUMEIRAH WHITE
HILTON WHITE
ACCOR WHITE
TAJ HOTELS WHITE
MILLENIUM HOTELS WHITE