We’re working on ground-breaking and pioneering projects defining the F&B strategy and masterplanning for mixed-used, hotel and resort developments across EMEA, including some of the biggest giga projects in the Middle East.
Here’s a selection of some of our recently completed projects we can talk about:
AMAALA, Kingdom of Saudi Arabia
Axis Towers, Tbilisi
AMAALA
Kingdom of Saudi Arabia
Sourcing and creation of a portfolio of the world’s leading F&B concepts for the world’s largest mixed-use development, consisting of 25 hotels and 185+F&B venues, aimed at high-net-worth individuals.
Arkaziya Mall
Kingdom of Saudi Arabia
F&B strategy definition for over 35 F&B venues across this exciting new retail development, which was awarded Best Retail Development in Saudi Arabia 2020 at the International Property Awards.
Axis Towers
Tbilisi, Georgia
Shaping the master F&B vision and creation of ten F&B concepts for this exciting new development in Tbilisi, made up of two identical skyscrapers containing 156 luxury apartments and much more.
Yas Island, Abu Dhabi
Yas Island
Abu Dhabi, UAE
F&B development strategy for the 25 F&B venues in 6 hotels.
Hyatt Regency
Ikeja, Lagos, Nigeria
Extensive market study of the Lagos restaurant market supported by F&B strategy formulation, concept briefs and design reviews.
Red Sea Week
Kingdom of Saudi Arabia
Formulation of the F&B strategy for the world’s number one yacht event for high-net worth individuals, an invitation-only event for 400 exclusive guests celebrating culture, music and food.
Royal Horseguards Hotel
London, UK
Developing the F&B strategy and vision for the entire ground floor ahead of a major refurbishment of one of Whitehall’s most iconic hotels.
Taj Jumeirah Lake Towers
Dubai, UAE
Formulation of the hotel F&B strategy, following a detailed gap analysis to create a collection of unique F&B concepts, including Paros and Nonya.
Somerset Al Khobar
Kingdom of Saudi Arabia
Defining the ultimate F&B concept vision and offer for Somerset’s new Downtown Al Khobar hotel, including an extensive market study and operator selection support.
Royal Horseguards Hotel, London
Paros at Taj Jumeirah Lake Towers, Dubai
Al Hamra
Ras Al Khaimah, UAE
Defining the F&B development strategy for 25 venues for one of the largest property developers in UAE, including the world-renowned Waldorf Astoria hotel.
Caesars Palace
Incheon, South Korea
Market research, gap analysis and understanding of the mixed user groups wants and needs. Scope included developing the strategy for 16 F&B venues in the new build hotel.
Majid Al Futtaim Hotels
Middle East
Formulation of the F&B development strategy for the 55+ venues at all 13 MAF owned hotels in the Middle East, including definition of the F&B development strategy, performance review & analysis and development plan.
Al Hamra, Ras Al Khaimah
We would love to share everything...
But as you would expect, our F&B consulting projects for our clients are mostly under NDA or contain sensitive strategic content we can’t share with you – client confidentiality is of utmost importance to us.
Kingdom of Saudi Arabia - Live Projects
We’re working on some of the most innovative and high-profile projects in KSA. These projects are immense in scale and here’s a few highlights of some of the most exciting:
Unique island destination
Masterplanning and F&B strategy of a unique island development, leading to the design development of 18 freestanding high-end new-to-market F&B concepts.
City of the future
Masterplanning and F&B strategy for the single largest urban development on the planet, with a projected population of 2 million people.
World-class mountain destination
Masterplanning, F&B and tenant recruitment strategy for 50+ F&B venues located on a first-of-its-kind mountain development.
UNESCO world heritage site
Developing the overall strategic approach for F&B at one of the world’s most impressive ancient sites.
Nation-wide leisure attractions
Developing the F&B and culinary strategies for 25+ large-scale theme-park destinations.
Publicly-owned hotel organisations
Developing the F&B strategy and concept development for multiple locations for newly-developed hotel brands in the Kingdom.
Building communities for the future
Creating food, drink and entertainment experiences for 40+ future communities across the Kingdom.
Riyadh, Kingdom of Saudi Arabia