We’re working on ground-breaking and pioneering projects defining the F&B strategy and masterplanning for mixed-used, hotel and resort developments across EMEA, including some of the biggest giga projects in the Middle East.

Here’s a selection of some of our recently completed projects we can talk about.

F&B Consultancy Images YAS

Yas Island

Abu Dhabi, UAE
F&B development strategy for 25 F&B venues in 6 hotels.

F&B Consultancy Images Paros

Taj Jumeirah Lake Towers 

Dubai, UAE
Formulation of the hotel F&B strategy, following a detailed gap analysis to create a collection of unique F&B concepts, including Paros and Nonya.

F&B Consult Al Bustan

OMRAN

Oman
Re positioned the F&B offer for 4 high-end hotels that form a key part of OMRAN: Oman’s national tourism and hospitality development arm.

F&B Consult Mukaab

Sindalah Island ©Neom

 

W Hotel

Muscat, Oman
Created a portfolio of concepts that have led to sustained market-leadership in the city since virtually day 1 of opening.

The MUKAAB

Riyadh, Kingdom of Saudi Arabia
Formulation of F&B strategy and masterplan for one of the worlds’ largest mall developments.

Sindalah Island

NEOM, Kingdom of Saudi Arabia
F&B strategy and masterplan for NEOM’s first destination targeting ultra-high net worth individuals. Assignment expanded to the creation & development of 23 free standing F&B venues and supporting the high-profile launch.

The LINE

NEOM, Kingdom of Saudi Arabia
F&B strategy for this zero-carbon, linear smart city redefining future urban living.

Trojena

NEOM, Kingdom of Saudi Arabia
F&B strategy and mix for the planned year-round mountain tourism and luxury hospitality destination.

Mantis Hotel

Riyadh, Kingdom of Saudi Arabia
Formulated F&B strategy and developed 7 concepts for Mantis’ first launch in the Middle East.

Alula Shutterstock

AlUla

Seven

Seven

Qiddiyah & SEVEN

Riyadh, Kingdom of Saudi Arabia
Delivered F&B concepts for 14 entertainment and leisure destinations across the Kingdom.

Red Sea Mall

Jeddah, Kingdom of Saudi Arabia
Assessed the existing F&B portfolio, re-shaped the F&B strategy and established a clear roadmap for its future evolution.

AlUla

Kingdom of Saudi Arabia
Formulated the F&B development and tenant recruitment strategy for this world-class heritage and cultural destination.

F&B Consultancy Images AMAALA3

AMAALA & Red Sea Global

AMAALA & Red Sea Global 

Kingdom of Saudi Arabia
Masterplanning, sourcing and creation of a portfolio of the world’s leading F&B concepts for this ground-breaking destination.

Hyatt Regency Ikeja

Lagos, Nigeria
Extensive market study of the Lagos restaurant market supported by F&B strategy formulation, concept briefs and design review.

Kippis

Cairo, Egypt
Supported the creation of a unique and new-to-market beverage concept.

F&B Consultancy Images Axis Towers

Axis Towers

 

Axis Towers 

Tbilisi, Georgia
Shaping the master F&B vision and creation of ten F&B concepts for this iconic development featuring two identical skyscrapers.

1000-key Casino

Incheon, South Korea
Market research, gap analysis and understanding of the mixed user groups wants and needs. Scope included developing the strategy for 16 F&B venues in the new build hotel.

We would love to share everything...

But as you would expect, our F&B consulting projects for our clients are mostly under NDA or contain sensitive strategic content we can’t share with you – client confidentiality is of utmost importance to us.