Intuitively guiding people
Wayfinding and signage are navigational systems that blend function with form - leading people seamlessly through environments while reflecting the distinct personality of a brand. From initial impressions to final destinations, our solutions instil clarity, build confidence, and create a cohesive experience at every stage of the journey.
Signage
becomes
sculpture
The power of effective wayfinding & signage
Wayfinding and signage play a vital role in enhancing the user experience within any space. They provide clarity, reduce confusion, and create a visual connection to a brand or environment. When designed thoughtfully, they not only guide visitors but also communicate essential information, express brand identity, and create a cohesive environment. Well-crafted wayfinding and signage can make a significant difference in how people perceive and interact with a space.
Wayfinding and signage serve a clear functional purpose, helping individuals navigate a space, whereas environmental graphics are more expressive and emotive, aimed at enhancing
atmosphere rather than providing direction.
1. User Experience & Comfort
Well-designed systems ensure that users can navigate with ease, reducing confusion and enhancing their comfort. A smooth experience leaves a positive impression and encourages visitors to engage with
the space confidently.
2. Clarity & Navigation
Clear, intuitive signage is essential for guiding visitors efficiently. Whether it’s simple directional arrows or more detailed instructions, clarity is key to ensuring people feel confident in navigating their way. Well-placed, easy-to-understand signs reduce hesitation and confusion.
3. Consistency Across Touchpoints
A unified design across all signage elements is crucial for creating a cohesive experience. Whether visitors are in a lobby, hallway, or parking garage, consistent use of fonts, colours, and icons helps reinforce the system’s function, making it easier to navigate and trust.
4. Brand Expression Through Signage
Signage serves as an extension of the brand’s identity. Thoughtful design choices, from typography to materials - reflect the brand’s ethos and personality. Well-executed brand expression through signage adds depth to the user experience and reinforces the overall narrative of the brand.
5. Harmonious Design
Signage should integrate seamlessly into the environment. Thoughtfully designed signage balances functionality with aesthetics, complementing the architecture and surroundings. The goal is for signage to be both noticeable and unobtrusive, supporting navigation without competing with the space’s overall design.
Striking External Signage
We design and create striking external signage that reflects your brand’s identity. Whether it’s a traditional pub hanging sign, a bold building sign, or custom fascia signage, our solutions ensure your venue stands out and makes a lasting impression from every angle.
Meet OUR CORE BRANDING TEAM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Matt Crowe
Visual Director
Andy Billé
Concept Director
Ryan Tallent-Moore
Senior Designer
Ted Jones
Story Director
Let’s bring your brand to life
If your next project aims to leave a lasting impression or requires a distinct style, it is likely in need of an Art Director to bring it to life. Fill out the form below to get started.