CHALLENGE Central Co-op wanted to redefine what a modern convenience store could be. While its values around sustainability, community and ethical retailing were deeply embedded internally, they were not being clearly experienced by customers in store. The ambition was to create a new flagship that could bring these values to life while setting a new direction for the estate.
POWER OF HOSPITALITY THINKING™ We applied the hospitality principles of storytelling, localisation and customer engagement to create a new store concept that celebrated community, sustainability and place. From locally inspired design features and community walls to zero-waste refill stations and low-carbon refrigeration, every element was designed to make Central Co-op's purpose tangible and visible.
OUTCOME The flagship became a new benchmark for the business, demonstrating how retail environments can better connect brand values with customer experience. The concept established a template for future stores and has been subsequently rolled out across the wider Central Co-op estate.
A Sense of Community. CONVENIENT. LOCAL. FRIENDLY.
Don't just take our word for it
The new store represents a significant investment in the future of convenience retail, bringing together sustainability, community and innovation in a way that reflects what matters most to our customers.Central England Co-op
The team were blown away by the transformation in the store and we continue to be so proud to open our doors every day to our fantastic community in Lichfield.JAMIE JOYCE Central England Co-op