Stadiums
Creating a stadium that performs.
A stadium’s potential extends far beyond the events in its calendar. The right hospitality offer can improve matchday, create new destinations within the venue and give people reasons to visit when there isn’t a fixture.
That takes more than filling units. Every concept, space and experience needs a clear role, serving demand at peak moments while helping the stadium become a more valuable part of the city every day.
Hospitality Thinking™ for stadiums
What if every visitor felt like a guest?
Thousands of people can arrive wanting to eat, drink and socialise within the same few minutes. The experience needs to feel effortless, even when the operation behind it is anything but.
We connect demand, capacity, throughput and circulation with the things people actually experience: the arrival, wayfinding, atmosphere, food and drink, retail, service and the spaces in between.
Then we consider every mode the stadium needs to operate in, from fast-moving concessions and premium hospitality to concerts, conferences, private hire and everyday dining.
By combining stadium insight with the principles of great hospitality, we create one connected experience for every audience and occasion.
One venue. Every mode. More reasons to return.
We work across stadium, F&B and hospitality strategy, shaping the right mix of concessions, premium experiences, destinations and year-round uses.
Our work spans demand analysis, fan journeys, concept development, commercial and operational planning, branding, experience design, interior design and communications, making sure every idea earns its place and works for the venue.
Featured projects
Prince Mohammed bin Salman Stadium, Qiddiya, KSA
Prince Mohammed bin Salman Stadium, Qiddiya, KSA
Prince Mohammed bin Salman Stadium, Qiddiya, KSA
Edgbaston Stadium, Birmingham, UK
Edgbaston Stadium, Birmingham, UK
Edgbaston Stadium, Birmingham, UK
Oman Integrated Sports City, Muscat, Oman
Oman Integrated Sports City, Muscat, Oman
Oman Integrated Sports City, Muscat, Oman
Partnered with
Looking to turn a sports venue into a 365-day destination?