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Malls & Mixed-Use Developments

Great places give people reasons to stay.

The best mixed-use developments feel like places, not collections of buildings and tenants. They have identity, energy and a rhythm that keeps people around for longer.

F&B can make that happen. The right offer can create an anchor, activate an underused area, extend the day and connect retail, work, living and leisure.

SQ1

Hospitality Thinking™ for Mixed-Use Developments

F&B shouldn’t just fill space. What should it do for the place?

That question changes the brief. We define the job each part of the F&B ecosystem needs to do, from everyday coffee and grab-and-go to food halls, destination restaurants and rooftop bars.

Market, catchment and customer insight tell us where demand sits across audiences, occasions and dayparts. We turn that into the right mix, capacity, locations, adjacencies and operator requirements.

The result is a strategy built around how people will use the place and how the asset needs to perform.

F&B that earns its space.

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A stronger mix.
A more distinctive place

We work with investors, developers and asset managers on new developments and existing assets, from F&B strategy and masterplanning to commercial planning, concept briefs and leasing strategy.

And when the opportunity is bigger than F&B, we position or reposition the development itself, connecting market strategy, brand and experience to create a place with a clearer point of view.

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Featured projects

Partnered with (to name just a few)

Red Sea Mall BLACK
Roshn BLACK
MAF ICON BLACK
SQ1 BLACK
New Murabba BLACK

What could F&B unlock for your development? 

LET'S TALK