European Foodservice Summit

This week our Founder/ CEO, Jeremy Scarf, and Managing Partner (F&B Consulting), Stefan Breg, will be taking the stage at the European Foodservice Summit in Amsterdam on September 18^th.

They’ve been invited to talk about how we’ve crafted strategies for Saudia Arabia’s globally unprecedented developments, and how we’ve placed F&B at the heart of the Kingdom’s awe inspiring projects

It’s a brilliant opportunity to showcase how we're helping shape the future of Saudi Arabia through it’s ‘giga’ projects - driving innovation in F&B across developments, attractions, hotels and malls.

What Are We Discussing?

Saudi Arabia is all over the news! A global hotspot for development with the focus on its 'giga' large scale mixed-use developments of residential, hotels, malls, and leisure destinations. From The Line to Red Sea Global, these developments are on a scale the world has never seen before, and we’re proud to be right at the heart of them.

Jeremy and Stefan will be diving into how F&B is playing a pivotal role in these giga-projects, not just as a support, but as a core feature. We’re talking about crafting F&B strategies that enhance every element of the guest experience, from retail to entertainment, and that integrate with the broader goals of these ambitious developments.

Why Saudi Arabia?

The Saudi F&B market is booming, expected to hit $15 billion in the next few years. We believe the Kingdom is on a path to creating its own unique F&B identity. At the summit, we’ll be discussing how F&B can not only drive commercial success but also bring communities together, tapping into the rich cultural heritage of Saudi Arabia while delivering world-class experiences.

Join Us

If you're attending the summit, we’d love to connect. Jeremy and Stefan will be on stage to share insights into how we’re mastering F&B strategies for one of the world’s most exciting and exhilarating markets—and we can’t wait to see where these conversations lead.

Jeremy Scarf | CEO
[email protected]
+44(0)7768635457
LinkedIn

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