We’re working on ground-breaking and pioneering projects defining the F&B strategy and masterplanning for mixed-used, hotel and resort developments across EMEA, including some of the biggest giga projects in the Middle East.

Here’s a selection of some of our recently completed projects we can talk about:

F&B Consultancy Images AMAALA3

AMAALA, Kingdom of Saudi Arabia

F&B Consultancy Images Axis Towers

Axis Towers, Tbilisi


Kingdom of Saudi Arabia

Sourcing and creation of a portfolio of the world’s leading F&B concepts for the world’s largest mixed-use development, consisting of 25 hotels and 185+F&B venues, aimed at high-net-worth individuals.

Arkaziya Mall

Kingdom of Saudi Arabia

F&B strategy definition for over 35 F&B venues across this exciting new retail development, which was awarded Best Retail Development in Saudi Arabia 2020 at the International Property Awards.

Axis Towers

Tbilisi, Georgia

Shaping the master F&B vision and creation of ten F&B concepts for this exciting new development in Tbilisi, made up of two identical skyscrapers containing 156 luxury apartments and much more.

F&B Consultancy Images YAS

Yas Island, Abu Dhabi

Yas Island

Abu Dhabi, UAE

F&B development strategy for the 25 F&B venues in 6 hotels.

Hyatt Regency

Ikeja, Lagos, Nigeria

Extensive market study of the Lagos restaurant market supported by F&B strategy formulation, concept briefs and design reviews.

Red Sea Week

Kingdom of Saudi Arabia

Formulation of the F&B strategy for the world’s number one yacht event for high-net worth individuals, an invitation-only event for 400 exclusive guests celebrating culture, music and food.

Royal Horseguards Hotel

London, UK

Developing the F&B strategy and vision for the entire ground floor ahead of a major refurbishment of one of Whitehall’s most iconic hotels.

Taj Jumeirah Lake Towers

Dubai, UAE

Formulation of the hotel F&B strategy, following a detailed gap analysis to create a collection of unique F&B concepts, including Paros and Nonya.

Somerset Al Khobar

Kingdom of Saudi Arabia

Defining the ultimate F&B concept vision and offer for Somerset’s new Downtown Al Khobar hotel, including an extensive market study and operator selection support.

F&B Consultancy Images Royal Horseguards Hotel3

Royal Horseguards Hotel, London

F&B Consultancy Images Paros

Paros at Taj Jumeirah Lake Towers, Dubai

Al Hamra

Ras Al Khaimah, UAE

Defining the F&B development strategy for 25 venues for one of the largest property developers in UAE, including the world-renowned Waldorf Astoria hotel.

Caesars Palace

Incheon, South Korea

Market research, gap analysis and understanding of the mixed user groups wants and needs. Scope included developing the strategy for 16 F&B venues in the new build hotel.

Majid Al Futtaim Hotels

Middle East

Formulation of the F&B development strategy for the 55+ venues at all 13 MAF owned hotels in the Middle East, including definition of the F&B development strategy, performance review & analysis and development plan.

F&B Consultancy Images Al Hamra

Al Hamra, Ras Al Khaimah

We would love to share everything...

But as you would expect, our F&B consulting projects for our clients are mostly under NDA or contain sensitive strategic content we can’t share with you – client confidentiality is of utmost importance to us.

Kingdom of Saudi Arabia - Live Projects

We’re working on some of the most innovative and high-profile projects in KSA. These projects are immense in scale and here’s a few highlights of some of the most exciting:

Unique island destination

Masterplanning and F&B strategy of a unique island development, leading to the design development of 18 freestanding high-end new-to-market F&B concepts.

City of the future

Masterplanning and F&B strategy for the single largest urban development on the planet, with a projected population of 2 million people.

World-class mountain destination

Masterplanning, F&B and tenant recruitment strategy for 50+ F&B venues located on a first-of-its-kind mountain development.

UNESCO world heritage site

Developing the overall strategic approach for F&B at one of the world’s most impressive ancient sites.

Nation-wide leisure attractions

Developing the F&B and culinary strategies for 25+ large-scale theme-park destinations.

Publicly-owned hotel organisations

Developing the F&B strategy and concept development for multiple locations for newly-developed hotel brands in the Kingdom.

Building communities for the future

Creating food, drink and entertainment experiences for 40+ future communities across the Kingdom.

F&B Consultancy Images KSA

Riyadh, Kingdom of Saudi Arabia