We’re working on ground-breaking and pioneering projects defining the F&B strategy and masterplanning for mixed-used, hotel and resort developments across EMEA, including some of the biggest giga projects in the Middle East.
Here’s a selection of some of our recently completed projects we can talk about.
Yas Island
Abu Dhabi, UAE
F&B development strategy for 25 F&B venues in 6 hotels.
Taj Jumeirah Lake Towers
Dubai, UAE
Formulation of the hotel F&B strategy, following a detailed gap analysis to create a collection of unique F&B concepts, including Paros and Nonya.
OMRAN
Oman
Re positioned the F&B offer for 4 high-end hotels that form a key part of OMRAN: Oman’s national tourism and hospitality development arm.
Sindalah Island ©Neom
W Hotel
Muscat, Oman
Created a portfolio of concepts that have led to sustained market-leadership in the city since virtually day 1 of opening.
The MUKAAB
Riyadh, Kingdom of Saudi Arabia
Formulation of F&B strategy and masterplan for one of the worlds’ largest mall developments.
Sindalah Island
NEOM, Kingdom of Saudi Arabia
F&B strategy and masterplan for NEOM’s first destination targeting ultra-high net worth individuals. Assignment expanded to the creation & development of 23 free standing F&B venues and supporting the high-profile launch.
The LINE
NEOM, Kingdom of Saudi Arabia
F&B strategy for this zero-carbon, linear smart city redefining future urban living.
Trojena
NEOM, Kingdom of Saudi Arabia
F&B strategy and mix for the planned year-round mountain tourism and luxury hospitality destination.
Mantis Hotel
Riyadh, Kingdom of Saudi Arabia
Formulated F&B strategy and developed 7 concepts for Mantis’ first launch in the Middle East.
AlUla
Seven
Qiddiyah & SEVEN
Riyadh, Kingdom of Saudi Arabia
Delivered F&B concepts for 14 entertainment and leisure destinations across the Kingdom.
Red Sea Mall
Jeddah, Kingdom of Saudi Arabia
Assessed the existing F&B portfolio, re-shaped the F&B strategy and established a clear roadmap for its future evolution.
AlUla
Kingdom of Saudi Arabia
Formulated the F&B development and tenant recruitment strategy for this world-class heritage and cultural destination.
AMAALA & Red Sea Global
AMAALA & Red Sea Global
Kingdom of Saudi Arabia
Masterplanning, sourcing and creation of a portfolio of the world’s leading F&B concepts for this ground-breaking destination.
Hyatt Regency Ikeja
Lagos, Nigeria
Extensive market study of the Lagos restaurant market supported by F&B strategy formulation, concept briefs and design review.
Kippis
Cairo, Egypt
Supported the creation of a unique and new-to-market beverage concept.
Axis Towers
Axis Towers
Tbilisi, Georgia
Shaping the master F&B vision and creation of ten F&B concepts for this iconic development featuring two identical skyscrapers.
1000-key Casino
Incheon, South Korea
Market research, gap analysis and understanding of the mixed user groups wants and needs. Scope included developing the strategy for 16 F&B venues in the new build hotel.
We would love to share everything...
But as you would expect, our F&B consulting projects for our clients are mostly under NDA or contain sensitive strategic content we can’t share with you – client confidentiality is of utmost importance to us.
Kingdom of Saudi Arabia - Live Projects
We’re working on some of the most innovative and high-profile projects in KSA. These projects are immense in scale and here’s a few highlights of some of the most exciting:
Unique island destination
Masterplanning and F&B strategy of a unique island development, leading to the design development of 18 freestanding high-end new-to-market F&B concepts.
City of the future
Masterplanning and F&B strategy for the single largest urban development on the planet, with a projected population of 2 million people.
World-class mountain destination
Masterplanning, F&B and tenant recruitment strategy for 50+ F&B venues located on a first-of-its-kind mountain development.
UNESCO world heritage site
Developing the overall strategic approach for F&B at one of the world’s most impressive ancient sites.
Nationwide leisure attractions
Developing the F&B and culinary strategies for 25+ large-scale theme-park destinations.
Publicly-owned hotel organisations
Developing the F&B strategy and concept development for multiple locations for newly-developed hotel brands in the Kingdom.
Building communities for the future
Creating food, drink and entertainment experiences for 40+ future communities across the Kingdom.