LUTON LEADING
THE WAY

Brief

We were tasked by Rank Group to create a bold new design direction for Mecca’s ‘Club of the Future’ concept, transforming their Luton site into a contemporary gaming destination that would attract a new generation to the brand.

2. Mecca Bingo Luton Creds
3. Mecca Bingo Luton Creds

Much of this involved recognising some of the barriers for the younger audiences who hadn’t gamed before – which meant reinventing the entire entrance and arrival experience, making it more open and inclusive – as well as the important role great F&B experiences play in creating destinational appeal for people looking for a great night out.

THE EXPERIENCE LIVED THROUGH
MECCA Technicolor

7. Mecca Bingo Luton Creds
8. Mecca Bingo Luton Creds

AN OPEn & SOCIAL SPACE

9.Mecca Bingo Luton Creds
10.Mecca Bingo Luton Creds