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With the right Tiktok strategy, just one item on your menu can pull Gen Z into venues. But that's not enough to build loyalty. So how can you keep them coming back?
Many venues rely on a party vibe and alcohol helps to create that; so how can you make sure your experience remains great while serving less booze?
Gen Z spend differently than almost all other generations before them. Why? Because they don't just live for the weekend any more. So, how are they spending?
Everyone knows Gen Z is drinking less, but how exactly is their attitude towards drinking shaping the world of hospitality?
Everyone is talking about Gen Z, and that leads to some mistruths entering the ecosystem. Which ones may be holding you back?
For a while now, influencers have been losing selling power. But what is causing this shift? And what are we moving towards?