THE POWER OF
BRANDING
We build visual identities that cut through in a crowded marketplace and translate seamlessly on every form of media. Creating memorable impressions that resonate with identified customers and beyond.
CREATING AN OWNABLE VISUAL IDENTITY
The vital role of brand expression
A brand is so much more than a logo. It shapes the first impression a customer has on a business, creates an immediately recognisable ‘face’ and, as the doorway to its relationship with the consumer, it plays a vital role in shaping the perception of the business in consumers’ minds. The importance of correctly expressing your brand cannot be overstated.
1. Emotional Connection
A well-designed brand conveys a sense of quality, reliability, and trustworthiness. It creates a promise, an emotional connection, between a brand and its customers.
2. Differentiation
In today’s crowded marketplace, it’s essential for brands to stand out and differentiate themselves. Effective brand design creates a unique identity that sets it apart from the competition.
3. Recognition
Strong brand design helps consumers recognise and remember a brand, reinforcing brand loyalty. Consumers are more likely to stick with brands they recognise and trust.
4. Consistency
Consistency across all marketing materials, packaging, and products builds brand recognition and belief that the brand is reliable and professional.
5. Brand Equity
A strong brand design builds brand equity, the value that a brand adds to a product beyond its functional benefits. A well-designed and articulated brand can command a premium price by creating a perception of quality and prestige, alternatively, a value focused brand will have less quality cues but will still remain approachable and familiar to the target demographic.
The branding challenges we address
Originate
How should our brand and logo mark look, sound and feel?
What should the name of new products, venues or destinations be?
What are the design principles for a digital first brand?
Rejuvenate
What is iconic and sacred to our current brand identity?
How can the brand design evolve to meet our new positioning?
How can my brand respond to a challenger or adapt into a new sector?
ACTIVATE
What should our brand tone of voice be?
How should our brand move?
How should our brand be designed to flex across our entire customer experience ecosystem?
Meet OUR CORE BRANDING TEAM
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Matt Crowe
Visual Director
Andy Billé
Concept Director
Ryan Tallent-Moore
Senior Designer
Ted Jones
Story Director
Let’s bring your brand to life
If your next project aims to leave a lasting impression or requires a distinct style, it is likely in need of an Art Director to bring it to life. Fill out the form below to get started.