An ownable visual identity that creates stand out from the crowd.
A brand is so much more than a logo. It shapes the first impression a customer has on a business, creates an immediately recognisable ‘face’ and, as the doorway to its relationship with the consumer, it plays a vital role in shaping the perception of the business in consumers’ minds. The importance of correctly expressing your brand cannot be overstated.
The vital role of brand expression
1. Emotional Connection
A well-designed brand conveys a sense of quality, reliability, and trustworthiness. It creates a promise, an emotional connection, between a brand and its customers.
In today's crowded marketplace, it's essential for brands to stand out and differentiate themselves. Effective brand design creates a unique identity that sets it apart from the competition.
Strong brand design helps consumers recognise and remember a brand, reinforcing brand loyalty. Consumers are more likely to stick with brands they recognise and trust.
Consistency across all marketing materials, packaging, and products builds brand recognition and belief that the brand is reliable and professional.
5. Brand Equity
A strong brand design builds brand equity, the value that a brand adds to a product beyond its functional benefits. A well-designed and articulated brand can command a premium price by creating a perception of quality and prestige, alternatively, a value focused brand will have less quality cues but will still remain approachable and familiar to the target demographic.
What is it made up of?
Brand expression is how a brand communicates its values, personality, and identity to its target audience. It encompasses the iconic assets of your brand’s visual, verbal, and experiential (sound and sense) elements that shape how people perceive and interact with you.
This includes the brand's logo, colour palette, typography, and other design elements to create a distinct visual language.
This includes the brand's tagline, tone of voice and messaging framework. It helps the brand to communicate its values, mission, and personality to its audience.
This includes the physical and emotional interactions that customers have with the brand, such as: packaging, printed collateral, brand activations and how brands show up on digital platforms.
The branding challenges we address
How should our brand and logo mark look, sound and feel?
What should the name of new products, venues or destinations be?
What are the design principles for a digital first brand?
What is iconic and sacred to our current brand identity?
How can the brand design evolve to meet our new positioning?
How can my brand respond to a challenger or adapt into a new sector?
What should our brand tone of voice be?
How should our brand move?
How should our brand be designed to flex across our entire customer experience ecosystem?
More than design
It’s our approach and our experience that allows us to create meaningful and memorable visual brand identities. We know how to write comprehensive briefs, collate what’s required and respond with creative intelligence. We offer brand workshops to fully understand your industry needs should we need additional insights. We’re a collection of multi-disciplined designers with a breadth of knowledge able to work across an ever-growing range of creative solutions. We live it and we love what we do.
All of which means we are so much more than just a logo agency. We understand the appeal of a logo in isolation, but also the power of a striking visual language. Whilst we can certainly help you with a logo, our team truly understand that brand identities shine, only when they touch and influence all parts of a customer journey. That’s why our team work together with our consultants and interior designers to translate a visual identity into your brand space, bringing new concepts to market, breathing life into existing brands and developing immersive experiences.
Our design team excel in creating positive and memorable experiences for your audience, building long-lasting relationships with your customers, and giving you a distinct competitive advantage in the marketplace. So, whether you need a new logo or a full-scale branding overhaul, we're ready to help you achieve your goals.