Blackpool isn’t short of history, but when asked to help shape a new cinema and dining destination within the Winter Gardens regeneration, we focused on the future. The ambition was to celebrate the town’s showbiz spirit while creating something bold, contemporary and community driven.
From concept and naming to signage, concourses and F&B spaces, we defined The Backlot as a layered tribute to cinematic magic. Two guiding ideas shaped the design: forward thinking escapism and a joyful celebration of film. The exterior nods to Hollywood façades and Blackpool’s bright lights, while inside, plush velvets, dramatic lighting and playful colour create a sense of theatre.
The concessions hub channels seaside nostalgia with a candy coloured twist, and the diner reimagines the classic beachfront experience. A flexible VIP lounge and immersive concourses complete a venue designed for gathering, delighting and escaping.
This is not nostalgia recreated. It is Blackpool on the big screen.