Blackpool.
A cinematic wonderland.

Brief

As part of the multi-million-pound redevelopment of Houndshill Centre in Blackpool, we were commissioned to create an innovative cinema concept that would serve as a major attraction for both locals and tourists. The £6 million, part-council-funded project introduced the region’s first IMAX screen, nine screens with 850 luxury seats, an e-sports gaming area, a community studio, and a Willy Wonka-style cinema snacks emporium.

A timeless WELCOME to blackpool & film

Words take on a personality of their own. The “Soda” sign fizzes with chilled, refreshing energy, while “Sweet Treats” explodes in a kaleidoscope of soft, candy-inspired colours—like the ultimate pick ’n mix dream. Playful copy lines like “Snack to the Future” and “Some Like It Hot” add a cheeky twist, nodding to classic movie moments while drawing guests deeper into the experience. Signage that enhances the story and invites you to savour the moment.

An Immersive imax adventure

The cinema design drew inspiration from Blackpool’s rich seaside heritage while incorporating a modern, vibrant aesthetic to create a one-of-a-kind experience.

Retro dining meets movie magic

We also created The Backlot Diner, a standalone restaurant on the ground floor, offering a pre and post cinema dining experience, as well as hand-held food options for cinema-goers.