MAKING THE CITY SWEAT

Luxury gym branding that packs a punch

“We don’t just train champions, we make them” is the strapline of London’s elite boxing-gym concept, backed by the one and only Anthony Joshua. With progressive training modalities, elite-standard equipment & facilities and expert-level trainers combined in an award-winning luxury space, they needed a knockout identity to match. And so, BXR London was born, which has gone on to become London’s premier boxing gym brand and a lifestyle statement for members, with multiple further sites in London, Greece and Doha.

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