When Greene King approached us to create a new pub concept, the ambition was clear: something comfortably different. Crafted Pubs needed to sit apart from a predominantly value-led estate, elevating the offer while preserving the warmth and ease people expect from a great local.
Designed for affluent suburban and rural locations, the format balances quality with comfort. It had to feel as right for a coffee with the dog as for a dressed-up evening with friends. Starting with The Boat in Catherine-de-Barnes, the model was built to scale. Creating a collection of characterful pubs with enough individuality to feel local, yet a framework robust enough to repeat nationwide.
We defined the positioning around a simple idea: Social Haven. That thinking shaped the food and drink offer, service signatures and interior direction, before informing a crafted, flexible identity able to sit alongside historic pub names. From bespoke menus embossed with local maps to tactile materials and considered photography, every touchpoint reinforces a brand that feels rooted, refined and consistently crafted.