The evolution of the Deem Space shared workspace concept in the Kingdom of Saudi Arabia represents a strategic response to the nation's growing demand for flexible offices, driven by a generational shift in entrepreneurship. Keane created a vibrant, dynamic brand that reflects Deem Space's innovative approach and bold personality, targeting a diverse market. 

Workshopping closely with Al Manahil we created a brand that stood out from the Saudi market through a bright and playful interior design complemented by the brand colour palette and and bold typography.  This synergistic approach to brand and interior design distinguished the significantly enhanced Deem Space's market presence, embodying innovation, community, and flexibility, and establishing it as a leader in the flexible workspace sector.