Staying original

1 Hotels were looking to create a distinctive brand for a new location in Marylebone, London. Full design and management services would be required, alongside a little strategic handholding as the project was the client’s first foray into Europe.

The building itself was an existing hotel, but in need of drastic modernisation and remodelling. While these updates posed various complications alongside tight programme timeframes, it also provided us with that most magical of things… a creative blank canvas. Where our passion for storytelling could be weaved into the very fabric of the building. Challenge accepted, and warmly received.

3.TREEHOUSE Corridor

Alive with opportunity

The chance to create a truly distinctive hotel experience is rare, even more so in the UK’s capital where the number of hotel rooms comfortably exceeds 120,000. It was an opportunity our teams immediately pounced on, creating a playful, forest narrative that was underpinned by sustainability at every turn. And so the Treehouse Hotel was born.

Key to bringing the design concept alive, quite literally, was our biophilic approach, which used large quantities of natural planting in the public areas in addition to creating a roof terrace on the 16th floor that brought a touch of the Mediterranean to Marylebone. The team also took inspiration from the industrial design and materials used in 1 Hotels properties in New York, however overlaid timber and colourful fabrics to naturally tie everything together.

Special attention was also paid to bringing the wilderness theme to the forefront in the hotel’s bar and restaurant areas, creating a destination where guests could reconnect with nature and loved ones alike. A quick look on the Treehouse’s Instagram page reveals it’s more than hit the mark.



9.TREEHOUSE Bird House


11.TREEHOUSE Bedroom
12.TREEHOUSE Woman Reading
13.TREEHOUSE Door Hanger

A lighter side to design

The design process started with the bedrooms, where the relatively small footprint was made to feel spacious by bringing in extra light and turning challenging spaces such as deep window recesses into comfortable seating areas. Bathing the rooms in natural light also extended to the bathroom walls, where crittall-style glass screens were used to create a truly connected living space.

Playful material and colour palettes also played a big part in bringing the Treehouse concept to vibrant life, alongside a commitment to using upcycled and reclaimed materials for everything from bedroom desks to case goods. Once palettes were agreed, they were then applied throughout all the hotel’s public spaces to create a guest journey with a clear and engaging narrative.


Don't just take our word for it