Our brief for The Highmore was a simple one – create a brand identity for a new luxury rooftop lounge at the top of the new Waldorf Astoria Lusail in Doha, which had been designed as an ode to classic London members clubs with its own games room and cigar lounge. The answer? Develop a premium brand centered around an abundantly British name that not only alluded to its original London inspiration, but also its rooftop position and it, quite literally, being up high. And so, ‘The Highmore’ was born, named after Joseph Highmore, who pained one of the first depictions of a member’s club in 1730 – and the rest, as they say, is history...


9. Highmore Group 198