THE HIGHMORE

Client: Thornham & Hilton
Location: Doha, Qatar

CHALLENGE
Waldorf Astoria Lusail required a premium identity for a new rooftop lounge inspired by classic London members’ clubs. The challenge was creating a brand that balanced British heritage and exclusivity while feeling relevant to an international luxury audience in Doha.

POWER OF HOSPITALITY THINKING™ 
We developed a complete brand identity rooted in storytelling and place. Drawing inspiration from London’s historic club culture and the venue’s elevated rooftop location, we created a distinctive narrative centred around Joseph Highmore, helping establish a rich sense of provenance and character from launch.

OUTCOME
The Highmore launched as one of the signature experiences within the Waldorf Astoria Lusail, supporting the hotel’s luxury positioning and creating a unique hospitality destination that blended British sophistication with contemporary luxury. 

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TIMELESS ELEGANCE

9. Highmore Group 198

ELEVATED SOCIAL

Don't just take our word for it

Inspired by old-time members clubs in London, this upscale and uber-chic rooftop lounge spans two dynamic levels, blending refined elegance with playful versatility. Here you find an atmospheric  cigar lounge and a lively games room, but best of all, an impressive  rooftop terrace where you can enjoy the city from above …  For Doha evenings celebrated in style, The Highmore is hard to beat. The Rooftop Guide

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