Conrad London St. James

Client: Splendid Hospitality Group & Hilton
Location: London, UK

CHALLENGE
Conrad London St. James wanted to transform its F&B offer into a collection of destination-led experiences that could stand apart within London's competitive hospitality market. Working alongside Sally Abé, the ambition was to create a portfolio of concepts that would strengthen the hotel's identity while attracting both guests and local audiences.

POWER OF HOSPITALITY THINKING™ 
Inspired by the hotel's connection to Westminster and Britain's suffragette movement, we developed a collection of distinctive venues built around local history, culture and character. At the heart of the strategy sat The Pem, a restaurant inspired by Emily Wilding Davison, whose courage and determination provided a powerful narrative foundation for both the brand and guest experience.

OUTCOME
Conrad London St. James evolved into a hotel defined by its hospitality experiences. While Sally Abé has since moved on, the concept, narrative and ethos continue to shape the guest experience today. 

original black and white portrait of suffragette Emily Wilding Davison
4. Feather Tray
5. Conrad The Pem Menu (1)
6. Conrad Invite Box Slider 01
7. Conrad Outdoor Sign DSC 1084 Slider 01 (1)

Inspired & refreshing cocktails

8. Conrad Hedgerow Sign (1)
9. Conrad Hedgerow Image
Hedgerow Additional
10. Conrad Image Slider 02
11. Conrad Image Slider 02
12. Conrad Image Slider 02
13. Conrad Image
14. Conrad The Hedgerow Gif (1)

History and heritage

15. Conrad The Blue Boar
16. Conrad The Blue Boar
Blue Boar Additional 2
18. Conrad The Blue Boar Slider 03

A secret garden, an ever-changing space

28. Conrad The Orchard Rooms Slider 04
26. Conrad The Orchard Rooms Slider 04
27. Conrad The Orchard Rooms Slider 04

Don't just take our word for it

The Pem is magnificent in the way that only a massive international hotel chain can manage … Pem being the nickname of suffragette martyr Emily Wilding Davison. If you didn’t already know who she was and now do, then the place has already achieved something far more significant than most restaurants could ever aspire to. Financial Times

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