It’s a challenging time in F&B in the UK right now. A global pandemic, Brexit and war in Ukraine, and the resulting energy and cost of living crisis, will do that to a sector. But it’s not all doom and gloom, as some of the best operators and brands are not just surviving but thriving – despite the decline many are experiencing.
Just look at what the guys at Mission Mars are doing. Albert’s Schloss just swept the board at Retailer’s Retailer awards, they’ve just opened their third site in Liverpool and their site in Brum seems to be packed to the rafters every time we pop in for a post-work drink. Plus, their expansion plans for Rudy’s seem to show no signs of slowing down and soon to hit 20+ locations.
But for every success story, there seems to be another very public casual dining casualty and with UKHospitality prophesying that "a third of hospitality businesses are at risk of failure in the next year despite sales exceeding pre-Covid levels" – the future sounds, well, bleak.
Sharp thinking & creative solutions
So, what can be done? Well, the answer to that will depend on the specific business and its challenges, but one thing is for certain, it doesn’t have to cost the earth and take months to implement. Some sharp thinking, creative ideas and attention-grabbing execution can make a world of difference right now and while it might not be the difference between boom and bust – it can make a big impact on the bottom line and change the outlook.
When we talk about ‘Consult & Create’, it’s solving exactly these sorts of issues and challenges that we have in mind. Developing strategic and creative solutions to supercharge our clients marketing efforts, especially here in the UK where everybody’s feeling it right now.