After reading about James Watt, the co-founder of BrewDog, investing £5m in three companies through his own Dragon's Den-style investment competition, I started thinking about how other pub and bar brands can support their customers who have innovative ideas and help them turn them into reality.
As consumers, we often notice areas where a brand falls short, or we have a negative brand experience. But what about those customers who have an entrepreneurial mindset and see those moments as opportunities to create something new? How can F&B brands support them?
Entrepreneurship has become a popular and rewarding path for many people. However, starting a business is not easy, and entrepreneurs often need support to help them succeed. This blog explores five ways pubs can support their customers’ entrepreneurial spirit.
1. Environments to stimulate entrepreneurial thinking
Pub brands can provide spaces to encourage visionary thinking and allow customers to adopt an entrepreneurial mindset while in their establishments. This can be as simple as offering bookable spaces with tailor-made packages – providing guests with a suitable workspace, along with perks like unlimited Wi-Fi, free hot drinks, and bespoke food packages – something many pubs already do to great effect.
But it doesn’t simply have to be about being open to people working from your pub, as there is an opportunity to create spaces specifically with them in mind – making F&B spaces a direct competitor for co-working spaces who provide spaces to work, collaborate and eat. This provides a great opportunity to not only upsell F&B and increase guest dwell time, but also provide the perfect environment to stimulate creative thinking.
2. Hosted events & networking
Pubs are the heart of a community, known for offering guests great food, experiences, and environments. However, why not take it a step further and provide engaging events to support entrepreneurial ventures? By hosting networking seminars and pop-up events, pub brands can create opportunities for customers to showcase their own products or services alongside the brand's offerings.
Pub and bar brands could consider organised events such as ‘pitch and pint,’ business-focused pub quizzes, or even ‘meet the entrepreneur’ gatherings. These types of events create a supportive setting for innovation and demonstrate the brand's commitment to encouraging entrepreneurship among its customers.