CHALLENGE As consumer expectations evolved, Red Sea Mall sought to future proof its food and beverage offering and strengthen its position as one of Jeddah's leading lifestyle destinations. The challenge was to create a strategy that would increase dwell time, enhance customer engagement and support future growth.
POWER OF HOSPITALITY THINKING™ Retail destinations succeed when dining becomes a reason to visit rather than simply a supporting function. We developed a comprehensive F&B strategy covering the mall's food court, terrace development and entertainment dining areas, creating a balanced mix of everyday, destination and experiential concepts.
OUTCOME The result was a future ready hospitality framework designed to drive footfall, extend dwell time and improve the overall customer journey. The strategy provided a clear roadmap for phased implementation and long-term commercial success.
Red Sea Mall is one of Saudi Arabia's most prominent retail and lifestyle destinations.