Start strong
First, our team carried out internal stakeholder interviews and evaluated the key competitor landscape, leaving no stone unturned, digging right into Be At One’s DNA. Immersing ourselves in their world through in-person experience audits and customer focus groups, gives us valuable insights to understand brand perception and take an informed approach to the creative – but that’s not all.
It was also crucial that we fully engaged the Be At One team, in order to generate the necessary internal hype to propel them into their next chapter. You’re nothing if your team aren’t behind you.
A familiar flavour
Be At One’s existing brand pillars were already strong. Always a dream when that happens – it gives us a solid foundation on which to build. But we’re not just building – we’re connecting. Ensuring every aspect of the brand feeds into itself. A clear proposition leads the way, defined guest profiles, established brand values and an essence that everyone can get behind.
Looking gooooood
If you think of visual direction just as which garnish to put on the cocktail, you’re sorely mistaken. It affects the glass itself, the lighting, the backdrop, how it’s prepared, how it’s presented to you and how you drink it. That is to say – everything. For Be At One, it was again about giving greater strength to what worked and clearer guidelines for everything moving forward.
We breathed new life into their menu, with a focus on design & durability, across both print and app. Photography brought the fun, putting cocktails in the spotlight against vibrant colours and grounded with long, stylish shadows. The team took things up a level, and our photos brought their energy bubbling to the surface.
A refreshing finish!
Refreshed and refined on both inside and out, we started to tell Be At One’s story across social comms, content and through campaigns – and we still do!
Creating engaging animated assets, consulting on campaigns and beyond – all with that Be At One sass front and centre.