Be At One has built its reputation on great cocktails and even better energy, but turning 25 was the perfect excuse to shake things up. The brief was to strengthen the brand’s foundations without losing its playful spirit, keeping Be At One feeling fresh, relevant and ready for what’s next.
We began by digging deep into the brand’s DNA, working closely with internal teams and customers to uncover what truly mattered and how it stacked up against its competitors. The focus wasn’t reinvention, but refinement – protecting the magic while sharpening the proposition. Just as crucial was bringing the Be At One team along for the ride, creating shared belief and momentum behind the brand’s next chapter.
Visually, we turned up the volume. Menus were redesigned for impact and durability across print and digital, photography put cocktails front and centre, and vibrant colour palettes dialled up the fun. Refreshed, refined and full of confidence, Be At One was ready to keep shaking things up – on menus, across campaigns and throughout social– with its signature sass firmly intact.