CHALLENGE Be At One had built a highly successful cocktail bar brand, but as the estate continued to grow, there was an opportunity to strengthen its positioning, align teams around a clearer purpose and create greater consistency across the guest experience.
POWER OF HOSPITALITY THINKING™ The strongest brands aren't built through logos and campaigns alone. They're built through consistently delivered experiences. Working closely with the Be At One team, we refined the brand strategy, proposition and communications platform, creating a clearer expression of what made the brand special and ensuring every touchpoint worked harder to bring it to life.
OUTCOME The result was a more focused and unified brand, providing a clear framework for future growth while helping teams deliver a more consistent experience across one of the UK's most successful cocktail bar operators.
Start strong
A FAMILIAR FLAVOUR
Looking gooooood
A refreshing finish!
Over a five-year partnership, we supported Be At One across brand, campaign and communications, helping to strengthen its position as a leading UK cocktail bar brand as it scaled to a 40+ site national estate.