CHALLENGE Keane was engaged at the outset of Yas Island’s development to create the F&B strategy and masterplan for the entire destination, encompassing hotels, attractions, entertainment venues and Formula 1 facilities. Following the island’s opening, Keane was subsequently reappointed to review the performance of existing F&B outlets, identify areas of underperformance and recommend opportunities to enhance guest experiences and commercial returns.
POWER OF HOSPITALITY THINKING™ Great destinations are built around experiences that attract visitors, extend dwell time and encourage repeat visits. From the outset, Keane developed an integrated F&B strategy and masterplan for Yas Island, shaping the mix, positioning and distribution of hospitality experiences across the entire development. Subsequent assignments focused on optimising performance as the destination evolved.
OUTCOME Yas Island has become one of the world’s most successful mixed-use leisure destinations, continuing to expand and attract international visitors. Keane’s original F&B masterplan helped establish the foundations for a diverse, commercially sustainable hospitality ecosystem, supporting the island’s growth, evolution and long-term success.
Yas Island is Abu Dhabi's flagship entertainment destination and one of the UAE's most visited leisure hubs.