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PAROGON

Client: Parogon Group
Location: Staffordshire & Shropshire, UK

CHALLENGE
Across a long-standing relationship with Parogon, Keane was tasked with transforming tired community pubs into premium, food-led destinations that attract customers from further afield without losing the warmth and local relevance of a great pub.

POWER OF HOSPITALITY THINKINGā„¢
Rather than applying a formula, we responded to each building, audience and opportunity. At Seven Stars, we blended contemporary hospitality with the character of a 400-year-old pub. At Red House, distinctive zones, premium finishes and an improved outdoor experience created greater flexibility across occasions. And at The Sheet Anchor, we created Blockhouse, which combines a brilliant local pub with a dramatic smokehouse restaurant in the former barn.

OUTCOME
The projects demonstrate how experience-led investment can transform traditional pubs into distinctive destinations while retaining their local appeal. Today, Seven Stars, Red House and Blockhouse all maintain customer ratings of 4.5/5 or higher across more than 11,000 reviews combined.

 

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Block House Creds 2

FEET ON THE GROUND HEAD IN THE STARS

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Seven Stars Creds 10

SIGNATURE GASTRO PUBs CELEBRATING LOCAL INFLUENCES

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Red House Creds 8
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Don't just take our word for it

It was like stepping through the pages of a glossy interior design magazine… elegant, sophisticated and opulent. EXPRESS & STAR