CHALLENGE Mitchells & Butlers identified an opportunity to elevate the Vintage Inns estate and strengthen its appeal to modern consumers without losing the warmth and familiarity that had made the brand successful.
POWER OF HOSPITALITY THINKING™ We redefined the experience, environment and guest touchpoints to create a more premium interpretation of the countryside pub. Beginning with The Bulls Head in Shenstone, the design balanced heritage, comfort and quality, creating an all-day destination capable of serving multiple occasions.
OUTCOME The success of the pilot site led to an ongoing partnership with Mitchells & Butlers, supporting the development and rollout of the evolved design direction across the wider Vintage Inns estate. The project demonstrated how considered design can drive premiumisation without alienating loyal guests.
The pub has just had a major refurb and has been improved beyond recognition from how it was previous. It’s now bright and still has the homely feel with the open fires.TRIP ADVISOR REVIEWBULLS HEAD
Can only say what a pleasure it was, lovely building outside and amazing transformation inside.TRIP ADVISOR REVIEWCALVERLEY ARMS
What an amazing change. Not just the recent refurbishment which has made the whole place look bright and modern, but the food was most excellent.TRIP ADVISOR REVIEWTHE VINE
I was relieved to see that it hadn't been modernised or themed, just freshened up. Still a homely atmosphere, fire in the grate on a chilly evening, tables not too close together.TRIP ADVISOR REVIEWWHITE LION
First visit since refurbishment and have to say the pub is looking fantastic.TRIP ADVISOR REVIEWWHITE LION
Pub looks great still kept its charm but has more elegance about it.TRIP ADVISOR REVIEWGOLDEN RETRIEVER
Refurb looks great without changing the country pub feeling.TRIP ADVISOR REVIEWWILLY WICKET
The place has been refurbished to the highest level.TRIP ADVISOR REVIEWRIVER WYRE
Décor and ambience lovely, warm and welcoming.TRIP ADVISOR REVIEWWILLY WICKET