CHALLENGE Buzz Bingo wanted to modernise its estate and reposition the brand for a new generation of customers, creating a more contemporary social entertainment experience while retaining its loyal core audience.
POWER OF HOSPITALITY THINKING™ We reimagined the customer journey through an integrated concept that combined gaming, food and drink, live entertainment and flexible social spaces. Applying hospitality principles throughout, we developed environments that encouraged movement, interaction and longer dwell times, transforming bingo halls into vibrant, multi-occasion destinations with broader consumer appeal.
OUTCOME The trial venues demonstrated how hospitality-led thinking could redefine a traditional leisure format, creating a more engaging guest experience that successfully attracted younger audiences while strengthening the appeal of the Buzz Bingo brand.
FROM ARRIVAL TO PLAY
A MORE INTUITIVE CUSTOMER JOURNEY
ROLLED OUT ACROSS MULTIPLE SITES
20% higher admissions in refurbished clubs
Buzz Bingo’s refurbished venues are outperforming the wider estate by 20% on admissions, as investment in the club experience helps attract a new generation of players. In 2025, almost half of the brand’s 190,000 new club customers were under 35.