Our brief for The Highmore was to create a brand identity for a new luxury rooftop lounge at the Waldorf Astoria Lusail in Doha. Designed as a homage to classic London members clubs, complete with games room and cigar lounge, the venue required a name and identity that captured both heritage and elevation.
We developed a refined brand rooted in British influence, drawing on tradition while acknowledging its rooftop setting. The name The Highmore references Joseph Highmore, the eighteenth century artist who painted one of the earliest depictions of a members club. The choice subtly connects the space to London’s club culture while reinforcing its position above the city.
Elegant typography, restrained detailing and a confident visual presence complete the identity, creating a brand that feels timeless, considered and unmistakably elevated.