CHALLENGE The Social Hub wanted to evolve an existing F&B concept into a signature rooftop experience that could be rolled out across its European portfolio while remaining true to the brand’s youthful, community-led ethos. The opportunity was to create a destination capable of attracting hotel guests, local residents and flexible workers, delivering a vibrant day-to-night experience that strengthened both guest engagement and commercial performance.
POWER OF HOSPITALITY THINKING™ Working alongside The Social Hub and the wider creative team, we helped shape and bring SíSí to life, spanning feasibility studies, financial modelling, F&B strategy, operational planning, experience visioning, branding and interior design. Our role was to develop the rooftop experience, operational thinking and design approach into a scalable platform that could adapt across locations while remaining relevant to The Social Hub’s audience in each city. We also provided operational launch support, embedding one of our opening specialists on site to support recruitment, training and venue mobilisation.
OUTCOME SíSí has established an award-winning rooftop experience for The Social Hub, with locations in Glasgow and Barcelona demonstrating how the concept can adapt to different markets while retaining a consistent experience and design language. The result provides The Social Hub with a scalable hospitality platform for future locations, supporting its wider lifestyle positioning and ambition for owner-operated destination F&B.
FROM Gritty GLASGOW
TO BEAUTIFUL BARCELONA
A MAGNETIC VISUAL IDENTITY
Award-winning concept
Following its launch, SíSí Barcelona won ‘Best Terrace’ at the Condé Nast Traveler Hotel & Mantel Awards 2025, establishing the concept as one of Spain’s most acclaimed new rooftop destinations.